Branded Content • Music Videos • Fashion Editorials


Joe Madden

Director • Photographer

Joe is a highly successful con artist, having been masquerading as a director and photographer for the past eight years without anyone finding out he doesn't know what he's doing. Joe learnt his trade on the job as an in-house videographer for a high street brand and subsequently freelanced as a camera operator and editor for a string of ad agencies and production companies before setting up CAVSOC.

Joe has travelled the world directing commericials, corporate content and music videos and now oversees production on dozens of projects of all sizes.

Jack Ayers

Director of Photography • Producer

As a multi-award winning DOP, Jack has shot everything from commercials and live events to music videos and feature films. Jack previously trained as an actor before realising he was on the wrong side of the camera, and has never looked back since. He’s the hardest-working person on any given set, and usually the most popular too.

Jack is yet to pick up a camera he couldn’t find his way around within a ten minutes - take that as a challenge!

Rory Yeung

Drone Pilot • Sound Recordist

Having originally started his career as a physicist before earning a Master's degree from the National Film & Television School, Rory brings scientific rigour and disipline to a creative industry woefully lacking in either. He has produced the majority of our music videos, taking our widly impractical concepts and surprising us all by actually making them happen.

As a specialist sound recordist, licensed drone pilot, and resident tech geek, Rory is our de-facto IT department by virtue of knowing how things work, and often the most useful person to have on set for his impossibly varied technical knowledge.

Freya Espie

Art Director • Production Assistant

A woman of impeccable taste, Freya makes everything in front of the camera look beautiful. She got her first break working as a runner on Eastenders before working her way up the art department on a string of feature films and TV commercials, and has art directed several of our music videos, as well as working in the background to assist on our larger productions.